The Shard

TimeOut takeover

In a nutshell
Photo editing and online banners for The View From The Shard campaigns.

The brand and the brief
The View From The Shard had bought our creative idea of ‘High Definition’ and so we were briefed with the creation of a Valentines campaign and also a half-term promotion under this idea. We came up with ‘Romance. In High Definition.’ which rolled out across the internet with online banners and numerous print ads in publications targeting Valentine’s Day promotions. The half-term promotion, ‘Kids Go Free’, lived solely online. The idea for this was that the childish game ‘I-spy’ would be exaggerated by the height of the Shard – ‘I-spy. In High Definition.’

The devil is in the detail
I assisted in editing photography for the High Definition brand campaign. The imagery featured in advertising within multiple publications promoting Valentine’s Day. I also led the online banner creation from planning to production. This lived in GIF and Flash format across the internet including a TimeOut webpage takeover. I also created online banners (GIF and Flash formats) for the February half term ‘Kids Go Free’ promotion.